FIFA can learn from IPL



'Fifa Soccer Confederations Cup 2009 & World Cup 2010 can learn from IPL Cricket experience in South Africa'

IPL commissioner Lalit Modi is ready for Saturday's opening ceremony in Cape Town and said the speed of preparations should inspire Fifa in its struggles to organise football's  FIFA Confederations Cup in June 2009 and the 2010 FIFA World Cup. The Twenty20 Indian Premier League was hastily moved out of India just over three weeks ago for security reasons as the dates clashed with general elections. South Africa was chosen as a safer venue.

But IPL organisers believe they've met the logistical challenges of preparing eight stadiums at short notice, booking thousands of hotel rooms, and laying on extra flights into South Africa. "Fifa has been working here for 8 years, we have been here for 22 days," Modi said Thursday.  "I hope they learn from the IPL. We will have a carnival that we will talk about and remember."

The eight-team, 59-match IPL tournament will bring a touch of Bollywood glamour to South Africa as world cricket's biggest names team up with movie stars. Indian megastar Shah Rukh Khan owns the Kolkata Knight Riders, while actresses Shilpa Shetty and Preity Zinta are the respective co-owners of the Rajasthan Royals and the Kings XI Punjab franchises.

"In this time of recession, the two things that won't go out of style are entertainment and sport, and it is great for the IPL," Shetty said. The players include leading test run-scorer Sachin Tendulkar (Mumbai Indians), former England captain Kevin Pietersen (Royal Challengers Bangalore), South Africa skipper Graeme Smith and former Australia legspinner Shane Warne (Rajasthan Royals).

"In India, cricket and film are religions and the blending of the two is quite exciting," Zinta said.

The IPL is already the world's richest cricket league and Modi hopes to emulate English football's Premier League by attracting the very best players and a multinational array of supporters from all over the world.
Modi said hosting the tournament in South Africa was a "huge opportunity to build up the IPL as a global brand" and would bring in an additional 1.5 billion to R2-billion to the local economy.

Tourism bosses are happy an extra 40 000 hotel rooms have been booked for the IPL cricket at what is normally a quiet time of year, and hope that the country's image in India - as yet an untapped market - will receive a massive boost. The local film industry hopes the presence of Bollywood greats will sell Cape Town as a film venue.
Many Lion’s fans are expected in South Africa to support their team. ”Coupled with the IPL Cricket which ends on 23 May, the 2009 FIFA Confederations Cup in June and the ICC 8-Nations Champions’ Trophy in September, South Africa is certainly expecting thousands of fans for the upcoming top level sporting events,” notes Robert Wilson. CEO of travelinsouthafrica.net . “Fans would be well advised to sort out their travel and accommodation soon,” he said.
The city has developed an international reputation for making commercials and feature films - Clint Eastwood is currently directing a film featuring Morgan Freeman as former South African President Nelson Mandela and Matt Damon as Francois Pienaar, the Springbok captain who led his team to the 1995 World Cup at home and who gave his jersey to Mandela in a gesture which helped heal the wounds of apartheid.

Pienaar was heavily involved in organising the IPL Cricket and has paid tribute to South African authorities for easing preparations. Security forces are already on high alert ahead of South Africa's general elections, which take place Wednesday, but police said they were confident the IPL tournament would pass without incident - the high level of crime is a concern for football's FIFA Confederations Cup 2009 and World Cup 2010.

"The ability of the South African security forces to safeguard major events has been internationally recognised with 141 international events having taken place in South Africa since 1994 without any serious incident," police said in a statement.
- Sapa-AP

 



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